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    <link>http://http://www.peugeot.com/en/news.aspx</link>
    <language>en-GB</language>
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    <pubDate>Tue, 20 Jul 2010 16:47:50 GMT</pubDate>
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      <title>Peugeot 508, strong design at the heart of emotion</title>
      <description>Quality, purity, efficiency… the Peugeot 508 embodies the Marque’s new expression in the segment of large touring cars.</description>
      <link>http://www.peugeot.com/en/news/2010/7/12/peugeot-508-strong-design-at-the-heart-of-emotion.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Mon, 12 Jul 2010 17:47:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/17055.aspx</guid>
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      <title>MU by PEUGEOT honoured by Automotive News Europe</title>
      <description>During the Automotive News Europe annual media conference (Bilbao, 22nd and 23rd June 2010), which brings together automobile industry decision-makers, analysts and journalists, a L.E.A.D.E.R Award presented for MU by Peugeot hailed the pioneering nature of this innovative mobility concept.

For the first time, three L.E.A.D.E.R  Awards (Leaders in European Automotive Development, Excellence and Research), were attributed by a jury composed of representatives of Automotive News Europe and the Automotive Intelligence Center.
. Manufacturer
. Supplier
. Automobile distribution
Peugeot was awarded the prize for MU by Peugeot in the last category.

The jury emphasised the innovative nature of the MU à la carte mobility concept...</description>
      <link>http://www.peugeot.com/en/news/2010/6/24/mu-by-peugeot-honoured-by-automotive-news-europe.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Thu, 24 Jun 2010 10:20:00 GMT</pubDate>
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      <title>Peugeot joins forces with Toy Story 3</title>
      <description>Peugeot joins forces with Toy Story 3, the new feature-length cartoon from the Disney Pixar studios, to promote its family range.

To mark the occasion of the third phase in the adventures of Woody and Buzz Lightyear, Peugeot invites the characters from Disney's famous cartoon to feature in its forthcoming advertising campaign for its range of family cars.

The Pixar studio creative artists therefore turned to their drawing boards to dream up new stories and produce exclusive animation for an advertising spot that will reproduce the world of the film.</description>
      <link>http://www.peugeot.com/en/news/2010/6/23/peugeot-joins-forces-with-toy-story-3.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Wed, 23 Jun 2010 14:15:00 GMT</pubDate>
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      <title>Peugeot supports the Act Responsible association and is backing the "Be Cycle&amp;Fashion" operation</title>
      <description>For the highly original "Be Cycle&amp;Fashion" operation, 11 fashion designers and one Peugeot Couleurs et Matières designer are customising bicycles devised and offered by Peugeot, which will be exhibited at the Cannes Lions International Advertising Festival from 21st June 2010 and sold at auction in the autumn for the benefit of the ACT Responsible association.

Peugeot is the partner in an operation dreamed up by the IDENIUM agency, developed and produced in collaboration with One Heart Channel (www.lachaineducoeur.fr/becycle ) dedicated to solidarity and the environment, and Sylvie Burger Conseil.

Why "Be Cycle&amp;Fashion"?
A cult object and symbol of environmentally-friendly transport, the bicycle is making a come-back in many large towns and cities. It is very trendy, becoming the standard-bearer of the new committed generation. At the same time, fashion, luxury and design have for several years forged a durable, creative dialogue with sustainable development.</description>
      <link>http://www.peugeot.com/en/news/2010/6/21/peugeot-supports-the-act-responsible-association-and-is-backing-the-be-cyclefashion-operation.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Mon, 21 Jun 2010 10:17:00 GMT</pubDate>
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      <title>Peugeot RCZ Cup</title>
      <description>Peugeot RCZ Cup: almost 2,700 French golfers have already played the two flag challenge.

Starting in mid-April, Peugeot has organised a new golf competition, the Peugeot RCZ Cup, with an original, inventive games formula, open to players of all levels. This competition has already brought together almost 2,700 players, and this weekend there is a match on the Prunevelle golf course (25), founded by Jean-Pierre Peugeot, the historical location of Peugeot's very first golf involvement.

Peugeot RCZ Cup: an international competition
The Peugeot RCZ Cup is played from mid-April to mid-August 2010. The 2010 edition of this new international competition is organised in twelve countries: England, Germany, Austria, Spain, France, Japan, Italy, Bulgaria, Portugal, Norway, Finland and Switzerland.
Almost 40 competitions are organised by the Marque's dealers in France.

This new competition, open to all amateur golfers, is organised by the Peugeot dealers. Each participating team has two players, who compete according to the Scramble formula (each time, players choose the best ball to play).</description>
      <link>http://www.peugeot.com/en/news/2010/6/21/peugeot-rcz-cup.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Mon, 21 Jun 2010 09:48:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16876.aspx</guid>
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      <title>Le Mans 24 Hours: a special set-up to follow Peugeot's race</title>
      <description>Le Mans 24 Hours: a special set-up to follow Peugeot's race live and participate in the Facebook 24 Hours.

All fans of motor sport and strong emotions will be able to follow Peugeot's 24
Hours race live, via a live TV website and by SMS.
In order to win a prestigious endurance title on the Internet, Peugeot also
invites internauts to play in a 24 Hours team on Facebook.

The race live
For the first time, Peugeot Sport has set up a TV website where people can experience the race live behind the scenes with the team: onboard cameras, specific information and interviews with team members and drivers.
Follow on the site: www.peugeot-sport.com

In order to be kept informed about everything that happens in the race, Peugeot suggests people register on its site to receive SMS messages during the whole weekend on http://www.peugeot-sport.com/fr/inscription.html

Facebook 24 Hours
Peugeot Sport's 24 Hours game on Facebook will run for the 24 hours of the Le Mans race. It will involve answering as many questions as possible to accumulate kilometres; real time rankings will be displayed to raise the level of suspense for this thrilling weekend. The 50 winners will either get a co-driving session in the 908 HDi FAP or share a number of other prizes, such as VIP seats for the 2011 edition, test drives, a PSP Playstation or PS3...
Follow on: http://www.facebook.com/peugeot.sport</description>
      <link>http://www.peugeot.com/en/news/2010/6/10/le-mans-24-hours-a-special-set-up-to-follow-peugeot's-race.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Thu, 10 Jun 2010 14:57:00 GMT</pubDate>
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      <title>Le Mans 24 Hours : Peugeot's Le Mans offensive</title>
      <description>On the momentum of its one-two finish at Le Mans this time last year, Peugeot is on the hunt for a second straight win in the prestigious French competition. Twelve months of hard preparation work since June 2009 have kept the team under pressure in its bid to secure repeat success on this uniquely popular event which attracts more than 250,000 spectators annually.

From 2009 to 2010: emotions aplenty and a great deal of exacting work
If only because of the unknowns, drama and potential pitfalls that have always been part and parcel of the Le Mans 24 Hours, the emotion and joy that come from winning the great French race are absolutely unique. When Peugeot had the privilege of tasting Le Mans success in 2009, it was able to measure the wave of passion its result prompted, both among the public and across the company. The victorious 908 HDi FAP and its three drivers – Alexander Wurz, Marc Gené and David Brabham – embarked almost immediately on a 'lap of honour' tour which lasted from June until September before the car finally made its way back to the team's Vélizy workshops. Since then, with its sights set firmly on 2010, the year of Peugeot's 200th anniversary celebrations, Team Peugeot Total hasn't taken its eye off the ball in the slightest. Last January, the French carmaker released details of its new project which – in keeping with the brand's new brand signature: Peugeot, MOTION &amp; EMOTION – continues to put emotion at the heart of motoring, and motor sport has long been deeply rooted in Peugeot's DNA.</description>
      <link>http://www.peugeot.com/en/news/2010/6/10/le-mans-24-hours--peugeot's-le-mans-offensive.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Thu, 10 Jun 2010 14:27:00 GMT</pubDate>
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      <title>Peugeot on the urban mobility offensive, competing in the Challenge Bibendum in Rio de Janeiro</title>
      <description>Peugeot, whose worldwide focus is to develop innovative mobility products, is participating in this edition of the Challenge Bibendum in Rio de Janeiro between 30th May and 3rd June 2010 with a range of vehicles: the Hoggar pick-up equipped with a flex-fuel engine, a prototype of the 207 Passion  running on bio-Diesel and the 100% electric BB1 concept car.

Peugeot's involvement in this 10th edition of the Challenge Bibendum with a host of different vehicles and technologies not only demonstrates its vision of the future for mobility, but also the importance of its business in Brazil, the host country for this 2010 edition.

One of these vehicles is the recently launched Peugeot Hoggar that will compete in the eco-driving challenge. The aim of this event is to show that everyday driving habits can have an influence on cutting fuel consumption, and consequently polluting gas emissions.</description>
      <link>http://www.peugeot.com/en/news/2010/6/peugeot-on-the-urban-mobility-offensive-competing-in-the-challenge-bibendum-in-rio-de-janeiro.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Mon, 07 Jun 2010 10:39:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16709.aspx</guid>
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      <title>308 GTi, Emotion without compromise</title>
      <description>Peugeot returns to the world of the GTi with the launch of the 308 GTi, a sporty hatchback for a new era: enjoyable for day to day driving and environmentally-friendly. Available exclusively as a 5 door model only, it combines a modern synthesis of versatility and driveability.

Sporty driving in step with the times
The 308 GTi has a sporty nature that is in tune with our current times:
- well-heeled athleticism for day-to-day driving enjoyment and a high level of onboard comfort at all engine speeds but, stopping short of being a specialist vehicle, yet still able to offer real excitement when its “driver” asks more of it.
- environmentally-friendly, combining good levels of performance with fuel consumption of only 6.9 litres/100 km for 159 g/km of CO2.

The 1.6 litre THP 147 kW (200 bhp) engine - Maximising efficiency
At the heart of the vehicles sporty nature is the all new 1.6 litre THP 147 kW (200 bhp) engine, launched simultaneously in the RCZ Coupé, a key factor in the overall efficiency of the 308 GTi.</description>
      <link>http://www.peugeot.com/en/news/2010/5/20/308-gti-emotion-without-compromise.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Thu, 20 May 2010 17:00:00 GMT</pubDate>
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      <title>The "200 years" RCZ claims victory at the Nürburgring 24 Hours</title>
      <description>The Peugeot Germany team's "200 years" RCZ won the 38th Nürburgring 24 Hours in the under-2L Diesel category.

To mark the launch of its exceptional Peugeot RCZ coupé as well as its bicentenary, Peugeot took part in this mythical event around the Nürburgring race course for the first time by placing two cars in competition. This race, which has a strong following in Germany, attracts 220,000 spectators every year with over 211 cars lining up on the starting grid.


The RCZ No. 201 driven by Jürgen Nett - Joey Kelly - Michael Bohrer - Henning Klipp took first place in the D1T category sharing the podium with the RCZ No. 200 driven by Jean-Philippe Peugeot - Stéphane Caillet - Cyrus Ayari - Olivier Perez, which took 3rd place in the same category.

The success of the RCZ is down to the car's remarkable reliability, the performance of the HDI FAP engine with 200 hp and the efficiency of its running gear. These factors all contributed to the successful outcome of this race. Peugeot is keen to acknowledge the efforts of all the engineers, technicians and drivers, both French and German, who participated in this amazing human adventure, demonstrating fantastic commitment throughout.</description>
      <link>http://www.peugeot.com/en/news/2010/5/18/the-200-years-rcz-claims-victory-at-the-nuerburgring-24-hours.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Tue, 18 May 2010 13:05:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16666.aspx</guid>
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    <item>
      <title>Euro 5 engines</title>
      <description>Peugeot continues to roll out its Euro 5 engines throughout the range in anticipation of new environmental standards with the arrival of new 1.6 litre HDi FAP engines in the spring of 2010.

NEW Euro5 ENGINES
Driveability and environmental-friendliness

Following the example of the new 1.6 litre HDi FAP 82 kW (112 bhp) engine launched several weeks ago on the 308 CC and currently in deployment, the second quarter of 2010 sees the appearance of the 1.6 litre HDi FAP 68 kW (92 bhp) in Peugeot ranges.
These new Euro 5 engines are the fruit of a global development programme by the PSA Peugeot Citroën Group requiring an investment of €1.5 billion over nearly 4 years.

Driveability that just gets better
These new HDi FAP engines are designed to comply fully with the new Euro 5 standards. At the same time they offer enhanced performance in terms of versatility and responsiveness and also in terms of acoustic comfort, while offering optimised fuel consumption and CO2 emissions (gain of around 5 g/km compared to earlier versions).</description>
      <link>http://www.peugeot.com/en/news/2010/4/14/euro-5-engines.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Wed, 14 Apr 2010 15:06:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16486.aspx</guid>
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      <title>Nurburgring 24 hours : two Peugeot "200 years" RCZ cars competing</title>
      <description>To mark the launch of its limited edition coupé, the Peugeot RCZ, and the Marque's 200th anniversary, which will be celebrated on 15th and 16th May, Peugeot is competing for the first time in the Nürburgring 24 Hours race. This race is very popular in Germany and draws 220,000 spectators every year. Peugeot's involvement will help to enhance the reputation of its new coupé, on a market that is very fond of sporty cars.

The two RCZs will display the numbers 200 and 201, to symbolise 200 years of excellence and emotion, and will be driven respectively by a Peugeot French team and a Peugeot German team.

Each team is composed of four "gentleman drivers", enlightened motor racing enthusiasts, experienced drivers and fans of the Marque, including Jean-Philippe Peugeot, Vice-president of the PSA Group's Supervisory Board, Stéphane Caillet, ground link technician, Cyrus Ayari, sales executive, and Olivier Perez, Peugeot marketing executive.

This competition will highlight the sporty nature of the RCZ, on sale in Europe from April onwards.</description>
      <link>http://www.peugeot.com/en/news/2010/4/9/nurburgring-24-hours--two-peugeot-200-years-rcz-cars-competing.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 09 Apr 2010 14:35:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16472.aspx</guid>
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    <item>
      <title>Peugeot City</title>
      <description>The film of the Peugeot City Paris

The first Peugeot City has opened in Paris, rue de Châteaudun in March 2010. Stéphanie Thienot and Cyril Bergès show you around this new city center distribution concept.</description>
      <link>http://www.peugeot.com/en/news/2010/4/9/peugeot-city.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 09 Apr 2010 14:13:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16461.aspx</guid>
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      <title>Commercial launch of the Peugeot 408 in China</title>
      <description>Commercial launch of the Peugeot 408 in China. The 8th day, of the 4th month of the year 2010, year of the Tiger.

After the static presentation to the press and the dealer network, in Beijing, on January 25th, in front of a public of 1,700 guests, Peugeot launches commercially today in China the 408.

408 is an essential car for strategic expansion of the Peugeot Brand in China, now the largest automotive market in the world, with the Brand’s sales target set at 100,000 units per year.

To date, more than 30,000 pre-reservations have already been recorded by the Peugeot network in China.

The 408 meets the highest standards of quality, which is in line with our objectives for all Peugeot cars, particularly, in the very demanding and highly competitive environment found in the Chinese market.</description>
      <link>http://www.peugeot.com/en/news/2010/4/9/commercial-launch-of-the-peugeot-408-in-china.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 09 Apr 2010 13:41:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16442.aspx</guid>
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    <item>
      <title>Peugeot RCZ : The on-line configurator</title>
      <description>Before its commercial launch, the Marque's first special edition vehicle, the Peugeot RCZ, can be customised to your taste on the Internet.

To discover the Peugeot RCZ and configure the vehicle to suit your taste, the marque proposes a brand new high definition configurator, on which you can define its engine option, colour, trim, etc.

You can configure your RCZ directly on-line on the following countries websites:

France, cliquez ici

Autriche, cliquez ici

Suisse, cliquez ici

Royaume-Uni, cliquez ici

Italie, cliquez ici

Allemagne, cliquez ici

Pays-Bas, cliquez ici</description>
      <link>http://www.peugeot.com/en/news/2010/4/8/peugeot-rcz--the-on-line-configurator.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Thu, 08 Apr 2010 16:42:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16427.aspx</guid>
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      <title>PEUGEOT AT THE 21st CONVERTIBLE, COUPE AND SUV SHOW WITH MISS FRANCE AND THE NÜRBÜRGRING 24 HOUR RACE TEAMS.</title>
      <description>On 9th April 2010, Peugeot invites fans of "leisure" vehicles to the Porte de Versailles for two attractive, exciting encounters.

Peugeot will hand the keys of the coupé-cabriolet to Miss France 2010 at the 21st edition of the Convertible, Coupé and SUV Show. Malika MENARD will be given the keys to her Peugeot 308 CC on the Peugeot stand at midday. 

Another surprise awaits visitors to the show, as Peugeot will officially introduce the team of drivers preparing to take the wheel of the PEUGEOT TEAM "200 YEARS" RCZ, the sporty coupé that will be on the starting grid of the forthcoming Nürbürgring 24 Hour race.</description>
      <link>http://www.peugeot.com/en/news/2010/4/2/peugeot-at-the-21st-convertible-coupe-and-suv-show-with-miss-france-and-the-nuerbuergring-24-hour-race-teams.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 02 Apr 2010 15:27:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16413.aspx</guid>
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      <title>1810, 2010: 200 years and still going strong... the manufacturing adventure at Peugeot Avenue</title>
      <description>From 31st March to 20th June 2010, Peugeot Avenue reveals to visitors on the most beautiful avenue in the world the story of the bicentenary of Peugeot's manufacturing adventure.

This year Peugeot celebrates 200 years of history and inspiration

From industrial objects to the vehicles of today and tomorrow, Peugeot's manufacturing adventure started with the alloy of carbon and iron to make steel. This first took the form of flat steel in saws, springs, coffee or pepper mill mechanisms, then various mythical objects which are proudly displayed in the showcases to arouse the visitors' curiosity...

Peugeot Avenue, 136 avenue des Champs Elysées – Paris</description>
      <link>http://www.peugeot.com/en/news/2010/4/2/1810-2010-200-years-and-still-going-strong-the-manufacturing-adventure-at-peugeot-avenue.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 02 Apr 2010 14:58:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16401.aspx</guid>
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    <item>
      <title>Peugeot proves that it is a step ahead of the field in terms of global and sustainable mobility at the Ever 2010 Show in Monaco</title>
      <description>Between 25th and 28th March 2010, at this show dedicated to eco-vehicles and renewable energies, Peugeot is exhibiting its global mobility offer with the iOn, the BB1 concept car, the RCZ HYbrid 4 vehicle, the Electrically Assisted bicycle and finally its E- Vivacity electric scooter. This global approach to mobility also includes the all-new Mu by Peugeot service. Peugeot will also exhibit a VLV, a vehicle from another age and part of the Peugeot Adventure collection, as a reference to the Marque's "electric" heritage and its 200 year old industrial adventure.On Saturday 27th April between 10h00 and 11h30, a round table session will be held on Mobility to address the question "Are we moving towards zero emissions mobility?" with the participation of Bernard Brulé, the Head of Alternative Energy Vehicle Development for Peugeot France.</description>
      <link>http://www.peugeot.com/en/news/2010/3/26/peugeot-proves-that-it-is-a-step-ahead-of-the-field-in-terms-of-global-and-sustainable-mobility-at-the-ever-2010-show-in-monaco.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 26 Mar 2010 13:51:00 GMT</pubDate>
      <guid isPermaLink="true">http://peugeotcom.peugeot01.web.vm.4ddigital.co.uk/16383.aspx</guid>
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    <item>
      <title>Launch of the iPhone application Mu by Peugeot: connected mobility</title>
      <description>Thanks to this latest application, holders of a Mu by Peugeot mobility account can now monitor and manage all their transactions on their iPhone and obtain full details of this innovative mobility services offer.

Managing your mobility account

The iPhone application available on App Store enables the 2 000 or so holders of a Mu account to manage their mobility needs wherever they are. With an iPhone, they now have the possibility to review their ongoing transactions, prepare a forthcoming weekend, call their mobility adviser with a single click, or locate the nearest Peugeot outlet and find out how to get there via geo-location.
With this application, account holders also have access to information about all available services: current offers, tariffs, sales outlets… Moreover, the application enables Mu account holders to order accessories, book travel arrangements or even arrange driving lessons with a network partner.</description>
      <link>http://www.peugeot.com/en/news/2010/3/26/launch-of-the-iphone-application-mu-by-peugeot-connected-mobility.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 26 Mar 2010 11:50:00 GMT</pubDate>
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      <title>Peugeot is reinvesting in city centres with Peugeot City</title>
      <description>By today inaugurating the first Peugeot City outlet, the Marque is re-establishing itself in city centres with a new distribution concept focused on local presence and service.

Peugeot is reinvesting in city centres to offer more services within easy reach of its clients, and by way of a new distribution concept: Peugeot City.
Around a tightly focused range presentation, Peugeot City offers a maximum of services: vehicle ordering and delivery, finance arrangements, mobility solutions, a tactile show room for vehicle customisation, convenient opening hours…

With this in mind, in 150 m² of retail space, Peugeot City will be both the relay point for the Mu by Peugeot mobility service and a place to find all the latest news about the Marque. At the Rue de Châteaudun site, the Peugeot 107, Peugeot 3008 and Peugeot RCZ will be on display.</description>
      <link>http://www.peugeot.com/en/news/2010/3/26/peugeot-is-reinvesting-in-city-centres-with-peugeot-city.aspx</link>
      <author>sophie.cassar</author>
      <pubDate>Fri, 26 Mar 2010 10:52:00 GMT</pubDate>
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